Our client, is the leading international manufacturer and supplier of furniture fittings and architectural hardware is looking for Content Creation & Digital Marketing Responsible. The main role is to create the content that you will deploy across the digital environment where the client is active.
Main Responsibilities & Tasks
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Communicating with social media followers, including responding to queries in a timely manner.
Apply various digital analytics and media tracking tools to generate reports on progress of work on social media.
Develop short and long-form content for generating leads and awareness, including (but not limited to) website content, newsletters, press releases, promotional materials, and more.
Assist with managing the company website, including writing content, curating content from internal and external authors, updating the editorial calendar, formatting and publishing content, and monitoring metrics.
Optimize content according to SEO; ensuring that the content is in line with the strategic branding of the organization.
Create e-mail marketing campaigns to promote products or services. Ensure marketing message conveys clearly and delivered properly to prospects.
Monitoring and reporting on several email campaigns in order to guide developments or improvements.
Managing content calendars and ensuring that the content remains consistent across all platforms.
Academic and Professional Experience
Bachelor’s degree preferably in journalism, communications, marketing, or a related field.
Minimum 3 years of relevant professional experience (i.e., b2b marketing, social media management, content development, website content management in a corporate, or agency setting).
Skills & Attributes
Exceptional business writing skills and a strong grasp of grammar and style; can visualize as well as convey a message into a relevant and an interesting content format.
Creative writing skills.
Knowledge of SEO/SEM and Google Analytics.
Experience using various analytics software.
Experience using one or more CMSs.
Understanding of email marketing best practices and the ability to build effective email marketing campaigns.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced, high-pressure environment.